体育与科学

基于社会心态分析视角,采用文献资料与逻辑分析等研究方法对网络舆情与球迷群体性事件的关联性、产生机理、表现与应对策略进行研究。认为:网络舆情与球迷群体性事件有着一定的关联,原因在于网络已经成为现代社会民众表达意见和发表观点的重要平台;网络媒介传播的舆论叠加效应促使矛盾加剧,为群体性事件的爆发创造了条件;特殊场域下群体极化现象和虚拟场景的出现引发了球迷的群体性事件。研究进一步认为:不良社会心态是引发球迷群体性事件的主要动因,不良社会心态主要涵盖对待胜负的非理性心态;群体怨恨心态的移植;焦虑与质疑的社会心态三个方面。建立网络舆情与群体极化的预警机制对球迷群体性事件进行预警;构建针对球迷的心理疏导、咨询与意见表达机制;加强制度建设、促进体育市场化进程,营造公平正义的社会环境和竞赛环境;适时、适机介入社会控制力量对球迷群体性事件进行有效控制是应对球迷群体性事件的主要策略。

Based on the perspective of social mentality analysis,we studied the relevance between Internet public opinions and mass incidents and their causes,characteristics and countermeasures using documents,logical analysis and other methods.We hold that: the Internet public opinions and mass incidents have a certain relevance because the Internet has become an important platform for modern people to express their views and opinions;the opinion superposition effects of network media transmission have aggravated contradictions and created the conditions for the outbreak of mass incidents,and the appearance of mass polarization phenomena and virtual scenes special under special circumstances have triggered mass incidents.After further study,we hold that bad social mentality is the main cause of mass indicants,and bad social mentality mainly covers the three aspects:irrational mentality for win and loss, transplantation of mass resentment,and anxiety and doubt.To cope with mass incidents,we should establish an early warning mechanism for Internet public opinions and mass polarization for warning of mass incidents and form a mechanism for psychological counseling,advisory and opinion expression for fans;strengthen system construction,promote the process of sports marketization and create a fair social environment and competition environment;and timely introduce the social control forces to effectively control mass incidents.