体育与科学

为研究“苏超”的火热发展反映出的社会心态、蕴含的价值和文化趋向，将本土化的“江湖”概念作为理解“苏超”生成和发展的文化语境，发现：一方面，“苏超”的发生得益于当前外在足球“江湖”文化期许与内在“苏超”“江湖”文化价值之间的同一性，“苏超”的“‘超’文化”则隐喻着对比反超、自我超越的期待；另一方面，“苏超”以具有公共性特质的“面子”和秩序观建立起城市归属感和荣誉感，由“梗”文化不断演化的价值创新系统以及“游戏共同体”内部成员对游戏精神的恪守，构成了“苏超”纷争意义感锚定的核心动力。在多主体合作中被深化的社会活力构成了“苏超”成功的关键，在进一步活化城市文化资本的同时，“苏超”的出现也标示着大众体育正经历本体性和平民性的价值转向。另外，“梗”文化在带来意义生产和文化消费的同时，也隐含着快感失衡、圈层化加剧以及传播失序的风险。

To study the social mentality reflected by the development of the Jiangsu Football City League, and the values and cultural trends it contain, this article places the localized concept of “Jianghu” in the cultural context of the generation and development of the Jiangsu Football City League. The research found that on the one hand, the emergence of the Jiangsu Football City League benefits from the establishment of the consistency between the current external expectations of the football “Jianghu” culture and the internal cultural value orientation of the Jiangsu Football City League “Jianghu”.“Chao”culture contains value metaphors such as contrast and transcendence, self-transcendence, and ideal expectations. On the other hand, the actors of the Jiangsu Football City League uphold a sense of “face” and order with public characteristics, and thereby establish a sense of belonging and urban honor. The value innovation system constantly evolving from the “memes” culture and the internal members of the “game community” adhering to the game spirit constitute the core driving force for anchoring the sense of meaning in the Jiangsu Football City League disputes. The research further found that the social vitality stimulated by the cooperation of multiple subjects constitutes the key to the success of the Jiangsu Football City League. While the Jiangsu Football City League activates the cultural capital of the city, it also indicates that mass sports are undergoing a value shift of ontology and popularity. While the “memes” culture brings about the production of meaning and cultural consumption, it also poses risks of pleasure imbalance, intensified stratification and disorderly dissemination.